Crisis Card And The Competition...

Crisis Card vs. Local Newspaper:

Expect your advertisement to have a short shelf life, as newspapers are usually read once and then discarded. Very few people keep it any longer. Crisis Card lasts for a full twelve months and a lot has been done to ensure that people keep it that long:

• Unique, novel and interesting design.
• Useful features and vital first aid information.
• Emergency telephone numbers section.
• Printed on high quality, laminated card.
• Handy size - fits neatly under the phone or on a fridge/cupboard door.

In the newspaper, your advertisement has to compete against the clutter of other advertisers, including all the ads of your direct competitors. The Crisis Card offers exclusive advertising for your business.

The Crisis Card is delivered to a precise, condensed geographical area around your business. All homes within this are will receive one. This means increased local custom and awareness and, if you make calls,  less traveling on your part. Although the newspaper has a higher circulation, many if not most of its readers may be too far away to use your business and will ultimately, select a more local service.

It's easy for households to find what they're looking for on the Crisis Card. There are distinct advantages to having a clean, well presented and handy guide right by the telephone over a newspaper which can be bulky, unwieldy and dirty.

crisis card vs. directories:

In a directory, you're advertising alongside all of your competition - and lots of it! Remember, on Crisis Card, your advertisement is unique, your business will be the only one of its kind to appear on the card.

Did you know that over 70% of directories are thrown away within three days of receiving them? We hear many reasons cited, but it appears that most people decide they're too bulky and take up too much valuable space! While most are being tossed towards the nearest recycle bin, others simply get placed in a drawer, usually forgotten and never to see daylight again except for Spring cleaning.

Think...Is that how you want to see your hard earned advertising budget put to use?

Crisis Card is a far more cost effective way to advertise having both high visual impact, long retention and constant exposure.

crisis card vs. leaflet drop:

The ubiquitous leaflet. Sometimes you even get envelopes full of them! Universally despised. Tossed or shredded, usually within minutes of their arrival and probably the least effective way to spend your advertising budget. Instead, Crisis Card gets your exclusive advertisement to a similar number of homes in a far more cost effective way.

A leaflet is just an advertisement. The Crisis Card cleverly incorporates emergency telephone numbers, first aid procedures, calendar, conversion formulas and ruler, all of which mean that it is much more likely to be retained and used by households over and over again.

The quality of paper and presentation is far superior to any leaflet. A high quality product and presentation ensures that recipients perceive your business in the same way.

The Crisis card contains advertisements for many types of essential businesses and services - a leaflet is for only one. If the household doesn't have an immediate need for that one service, the leaflet will be immediately discarded.

Conclusion?

Remember. The real secret to successful advertising is not just about cost. Rather, think about the professional image and perceived quality of your business. The hard fact is, that most people simply don't want to deal with a business that looks or feels 'cheap'.

Secondly, you want your business advertising to provide long-term and repetitive exposure. That's the key to Crisis Card's success - it puts your business details right into the homes of your immediate customer base for anything up to twelve months.
Long term retention and constant exposure - now that's the ultimate key to repeat business!

Don't entrust your company's reputation and success to anything less than the best. Be part of the Crisis Card revolution now!