The Concept...

Help!

Imagine that you need a plumber urgently to fix a leaking pipe at home. What do you do?

Like most people, perhaps you will pick up the Yellow Pages or telephone directory. When you turn to the section headed Plumbers, you will find a whole multitude of them! So how do you choose one? Chances are that you will either be attracted to the largest advertisement, or more likely, (because you'll assume that the large ad will mean high prices), you will look for a cheaper, local plumber.

What are the chances of an individual plumber being selected? Not very good.

The other likely alternative is that you will pick up the local free or paid-for newspaper - assuming it hasn't already been thrown in the trash can or used to soak up the water from the leaking pipe! Once you have found the newspaper and located the relevant section, you will be faced with a number of plumbers and once again, you will probably select the one which is closest to your home.

Now, imagine if right by the telephone there was a clear, clean and simple guide which included only local services. Each service is under its own heading and is highly visible so that you can find it easily and in a hurry. There is only one plumber on there, his contact number is in clear, bold type and what's more, he lives locally.

What is the chance of that plumber being selected by anyone using the Crisis Card? Virtually 100%!

The Crisis Card is a totally unique concept in local, 'need-in-a-hurry' business advertising. It is designed to encourage local people to use the local businesses and services around them - especially when an urgent situation arises. It is far more efficient and cost effective than advertising in leaflet flyers and local newspapers which are typically delivered and thrown away on the same day!

We never have, and never will accept advertisements from pizza parlors, furniture stores, cell phone providers and the like. Our focus is primarily on essential medical, professional and everyday services such as electricians, roofers, dentists, air conditioning engineers, locksmiths, attorneys and so forth.

Each mailing campaign is carefully designed to target precisely, thousands of homes around your immediate business area. Not only does this ensure maximum exposure for your company but brings to you, exactly the type of customer you prefer - locally based and very likely to do repeat business.

To encourage households to retain the Crisis Card and refer to it often:

• It is printed on high quality, laminated card.
• Includes a useful emergency telephone number section.
• Utilizes a unique and appealing advertising format.
• Contains vital first aid information, calendar, measurement conversions and ruler, all of which are designed to attract attention and interest.

Past studies in the United Kingdom revealed that over 68% of all Crisis card recipients retained the card for up to twelve months or more and kept it within easy reach in case of emergencies. Compare that to your average 'junk' flyer or newspaper advertisement!

Householders keep and use the Crisis Card because it is handy, attractive, easy to use and locally biased.

Advertisers use the Crisis Card to promote their businesses because it offers them exclusive advertising for their services in their own area.

Advertising without competition is the dream of most businesses - Crisis Card allows you to do just that!

Can you now see why the Crisis Card is so successful and so potentially lucrative? It fulfills a need far more effectively than anything else on the market.